<div class="input clearfix"><label class="fl">起始日期</label><input class="fl text_date" type="date" name=""   value="" placeholder="年/月/日" /></div><div class="input clearfix"><label class="fl">终止日期</label><input class="fl text_date" type="date" name=""  value="" placeholder="年/月/日" /></div>

input[type="date"]:before{content: attr(placeholder);color:#ccc;
}

$('.text_date').focus(function(){$(this).removeAttr('placeholder');});$('.text_date').blur(function(){if(this.value == ''){$(this).attr('placeholder','年/月/日');}});